Transform Mega Beauty from an event brand into a year-round beauty commerce platform
This proposal outlines the product direction for the Mega Beauty mobile app: combining beauty marketplace, event integration, membership, KOL live commerce, AI Beauty Advisor and merchant tools to convert event traffic into long-term customer assets.
Hydrating Serum
Festival Deal
Velvet Lip Tint
Live Exclusive
Cleanser Set
Bundle Promo
Beauty Box
Member Special
Recommended Positioning
Do not build just another shopping app. Build a beauty platform that combines event, commerce, content and membership.
Beauty Marketplace
Sell beauty, skincare, fragrance and haircare products year-round, turning post-event interest into repeat purchases.
Event Companion
Digital tickets, QR entry, booth map and event schedule make the app a must-have tool during the exhibition.
Content & Live
KOL content, live selling and brand education help users discover products and increase conversion.
Membership CRM
Points, tiers, vouchers and push notifications help Mega Beauty retain user data and increase customer lifetime value.
Reference Directions
These are not meant to be copied directly. They highlight commercial modules that Mega Beauty can adapt into its own app ecosystem.
Sephora
Reference focus: brand marketplace, product reviews, loyalty points, personalization and virtual try-on. Useful for improving beauty purchase decisions.
Ulta Beauty
Reference focus: membership tiers, point redemption, online-offline integration and service booking. Useful for turning the app into a customer asset platform.
YesStyle
Reference focus: K-Beauty/J-Beauty, discount zones, large SKU presentation and customer reviews. Suitable for Mega Beauty’s Asian beauty direction.
Xiaohongshu
Reference focus: user-generated content, before/after results, beauty notes and KOL influence. Useful for building a beauty community and content-driven sales channel.
TikTok Shop
Reference focus: live selling, short-video discovery, limited-time deals and influencer recommendations. Useful for event-period sales bursts.
Mega Beauty Existing Event
Reference focus: offline traffic, brand booths, on-site promotions and time-limited offers. The app should extend this DNA instead of becoming a generic store.
Recommended App Features
We recommend launching in phases: first complete commerce and event essentials, then expand into AI, live commerce, community and AR.
Customer App
- Registration / Login
- Home Banner & Campaign
- Product Categories / Brand Page
- Wishlist / Cart / Checkout
- Order Tracking
- Push Notification
Event Features
- Digital Ticket / QR Entry
- Booth Directory
- Event Map
- Live Schedule
- Exhibitor Promo
- Scan QR Collect Voucher
Beauty Commerce
- Flash Sale
- Clearance Zone
- Bundle Deals
- Brand Storefront
- Voucher / Coupon
- Membership Pricing
AI Beauty Advisor
- Skin Type Quiz
- Product Recommendation
- Ingredient Q&A
- Routine Builder
- WhatsApp / In-App Chat
- Lead Capture
Content & Community
- KOL Posts
- Before / After Review
- User Rating
- Beauty Tips
- Product Tutorial
- Campaign Landing Page
Admin & Merchant
- Product Management
- Order Management
- Brand / Booth Management
- Voucher Management
- Analytics Dashboard
- CMS Banner Control
Core User Flow
From event discovery to checkout, then repeat purchase and remarketing, the app creates a complete business loop.
Core Page Preview
The following screens represent the proposal-stage direction. They can be converted into detailed Figma UI design later.
Mega Beauty Festival 2026
Up to 90% beauty deals
Limited-time skincare & makeup deals.
Brand storefronts with exclusive festival promotions.
Get routine and product recommendations.
Entry Pass
Scan at event entrance.
Find skincare, makeup, fragrance and haircare booths.
Live show, KOL session, brand demo.
Scan booth QR to unlock special deals.
Hydrating Serum Set
SGD 19.90 · Member earns 20 pts
4.8 rating · Before/After user photos
Cleanser + Serum + Sunscreen bundle.
Voucher applied · Delivery / Pickup option.
Recommended Development Phases
Avoid building everything at once. First ensure the app can be published, sell products and manage orders, then scale up gradually.
Phase 1 · MVP Launch
Android & iOS app, user system, product marketplace, cart, orders, vouchers, basic CMS, admin dashboard, App Store and Google Play publishing.
Phase 2 · Event & CRM
Digital ticket, QR entry, booth map, event schedule, push notification, membership points, voucher campaigns and user analytics.
Phase 3 · Content & Live Commerce
KOL content, brand live streaming, short videos/articles, UGC reviews, before/after content and live purchase buttons.
Phase 4 · AI & Advanced Beauty Tech
AI Beauty Advisor, skin-related Q&A, Routine Builder, personalized recommendations and future AR Try-On expansion.
Client Confirmation Points
The direction of this proposal is clear: the Mega Beauty app should not be only a shopping tool, but a year-round Beauty Commerce Platform. The client can confirm whether the following directions match their business goals.